
Consumers spend more time, on the average, watching television than they do in front of other types of screens, such as tablets and computers.
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Q74: In terms of integration of media platforms,
Q75: Internet-based communications have evolved from web advertisements
Q76: A brand's website, store display, and advertisements
Q77: Brand parity is the:
A)perception that there are
Q78: A contact point is:
A)the place where a
Q80: The competitive environment is now more:
A)local.
B)global.
C)concentrated.
D)regionalized.
Q81: A contact point is any point where
Q82: Describe contact points.
Q83: What recent trends make an IMC approach
Q84: What trends currently affect marketing communications?
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