What trends currently affect marketing communications?
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Q79: Consumers spend more time, on the average,
Q80: The competitive environment is now more:
A)local.
B)global.
C)concentrated.
D)regionalized.
Q81: A contact point is any point where
Q82: Describe contact points.
Q83: What recent trends make an IMC approach
Q85: One new marketing challenge is that consumers
Q86: The term "alternative marketing" includes each of
Q87: Promotions offered by manufacturers that serve as
Q88: Susan researched the internet for information about
Q89: What are the IMC components?
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