Promotions offered by manufacturers that serve as enticements to push the product through the channel are:

Question

Quizplus · Accepted Answer

Trade promotions are specifically designed to incentivize channel members to push the product through the channel. Examples of trade promotions include discounts, allowances, cooperative advertising programs, and trade shows. Consumer promotions (A) are designed to incentivize the end consumer to purchase the product, while rebate programs (B) are a type of consumer promotion that involves a partial refund after a purchase has been made. Direct marketing programs (C) are a form of advertising that targets specific individuals or groups through mail, email, or other direct communication channels.

Promotions Offered by Manufacturers That Serve as Enticements to Push