The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

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The other options don't relate to the types of buyer behavior that the marketing team needs to understand. Consumer buyer behaviors refer to the purchasing decisions made by individuals or households, while business-to-business behaviors focus on the buying decisions made by organizations. Understanding both types of buyer behavior is important for developing effective marketing strategies. Governmental purchases and competitive actions can fit into either category, but they are not distinct types of buyer behavior on their own.

The Two Types of Buyer Behaviors That the Marketing Team