Buzz marketing is attractive to marketers because:
A)it reaches consumers where they live and where they like to go.
B)a recommendation by another person carries a higher level of credibility than does advertising.
C)it reaches consumers in places that are not expected.
D)it does not look like advertising.

Question

Quizplus · Accepted Answer

Buzz marketing relies on word-of-mouth recommendations and personal experiences. These recommendations are seen as more credible than traditional advertising because they come from a trusted source. This makes buzz marketing an attractive option for marketers who want to build brand trust and increase sales.

Buzz Marketing Is Attractive to Marketers Because