Forms of alternative media programs include each of the following except:
A)buzz marketing.
B)digital marketing.
C)product placement.
D)guerilla marketing.

Question

Quizplus · Accepted Answer

Digital marketing is not considered a form of alternative media program; it is a broad category that encompasses various online marketing strategies and channels, such as search engine optimization, social media marketing, email marketing, and more. Alternative media programs typically refer to unconventional or non-traditional marketing strategies designed to get maximum results from minimal resources, like buzz marketing, product placement, and guerrilla marketing.

Forms of Alternative Media Programs Include Each of the Following