The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:
A)guerilla marketing.
B)lifestyle marketing.
C)product placement.
D)buzz marketing.

Question

Quizplus · Accepted Answer

Buzz marketing is the alternative marketing program that emphasizes consumers passing along information about a product to other consumers. It relies on word-of-mouth communication to generate buzz and interest in the product. Guerilla marketing, lifestyle marketing, and product placement are all alternative marketing programs, but they do not necessarily rely on consumers passing along information about the product to other consumers as the primary marketing strategy.

The Alternative Marketing Program That Emphasizes Consumers Passing Along Information