Each of the following statements is true, except:
A)advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers.
B)alternative marketing programs are on the rise.
C)advertisers are using more alternative media.
D)advertisers are spending more money on trying to reach potential customers in new and innovative ways.

Question

Quizplus · Accepted Answer

Advertisers are not ready to completely abandon traditional media, as it still reaches a large portion of the audience. However, along with traditional media, alternative marketing programs are on the rise and advertisers are exploring new and innovative ways to reach potential customers.

Each of the Following Statements Is True, Except