In terms of generating buzz, brand evangelists are asked to:
A)conceal their identification with the company.
B)reveal they are being sponsored by the company only when asked.
C)identify they are sponsored by the brand, but not reveal the incentives and rewards they receive.
D)be upfront and honest about their connections with the brand.

Question

Quizplus · Accepted Answer

The best option is for brand evangelists to be upfront and honest about their connections with the brand. This builds credibility and trust with their audience, which can lead to more effective word-of-mouth marketing. Concealing their identification or not being transparent about sponsorship can come across as dishonest and negatively impact the brand's reputation. Additionally, disclosing incentives and rewards can further build trust with the audience.

In Terms of Generating Buzz, Brand Evangelists Are Asked To