According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:
A)be upfront and clearly identify themselves as being with the company.
B)only identify they are with the company if a consumer asks.
C)never reveal they are with the company or its agency.
D)identify they are being sponsored by the company, but not say they are an employee.

Question

Quizplus · Accepted Answer

It is important for individuals who are promoting a brand or product as employees or agency representatives to be transparent and disclose their affiliation with the company to avoid misleading consumers. This builds trust and credibility in the company's marketing efforts.

According to the Word of Mouth Marketing Association, When a Company