Preconditions of buzz marketing include each of the following except the:
A)product must be unique, new, or perform better than current brands.
B)brand must stand out over current brands on the market.
C)brand must be well known and accepted by the majority of consumers.
D)brand must have distinct advantages over current brands on the market.

Question

Quizplus · Accepted Answer

The preconditions of buzz marketing require the brand to have unique qualities or advantages over current brands, stand out in the market, and be new or perform better. However, it does not require the brand to be well-known and accepted by the majority of consumers. In fact, buzz marketing is often used to create awareness and acceptance among consumers for new or lesser-known brands.

Preconditions of Buzz Marketing Include Each of the Following Except