Which is associated with traditional marketing rather than guerilla marketing?
A)Measure success by sales
B)Measure success by profits
C)Based on psychology and human behavior
D)Aims messages at individuals and small groups

Question

Quizplus · Accepted Answer

Traditional marketing often focuses on measuring success by sales, whereas guerrilla marketing may prioritize other metrics such as engagement, social media reach, or word-of-mouth buzz.

Answer: B 
 Similarly, while traditional marketing may focus on profits as a key success indicator, guerrilla marketing may prioritize other goals such as building brand awareness or creating a memorable experience for potential customers.

Answer: C 
 Guerrilla marketing often relies heavily on psychology and human behavior to create memorable, impactful campaigns that resonate with audiences. Traditional marketing may also use psychology to some extent, but it may be less central to the overall marketing strategy.

Answer: D 
 Traditional marketing often aims its messages at a broad audience, using mass media like TV, radio, and billboards to reach as many people as possible. Guerrilla marketing, on the other hand, often tries to reach smaller groups or even individuals through targeted approaches like experiential marketing, guerrilla stunts, or influencer marketing.

Which Is Associated with Traditional Marketing Rather Than Guerilla Marketing