The first step in guerilla marketing is to:
A)discover "touch points" with consumers.
B)develop an alternative media campaign.
C)choose the right people to head the guerilla marketing campaign.
D)engage consumers in a dialogue about the best methods of reaching them.

Question

Quizplus · Accepted Answer

The first step in guerilla marketing is to discover "touch points" with consumers, which is identifying where and how potential customers interact with a brand or product. This information helps to develop a successful guerilla marketing campaign.

The First Step in Guerilla Marketing Is To