Buzz marketing works because consumers:
A)receive information that is not paid for by the company.
B)receive information when it is not expected.
C)can choose if they want to listen or not to the recommendation.
D)trust the opinions of other people and people like to give their opinions.

Question

Quizplus · Accepted Answer

Buzz marketing is effective because it leverages the trust consumers have in the opinions of others, and people enjoy sharing their opinions, creating organic word-of-mouth promotion.

Buzz Marketing Works Because Consumers