Buzz marketing can be compared to a virus. During the inoculation stage:
A)only a few companies have been successful.
B)companies must rely on customers generating positive word-of-mouth communications.
C)companies who use buzz marketing tend to be highly successful.
D)companies must support the buzz marketing effort with a high volume of advertising.

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The Answer of Buzz marketing can be compared to a virus. During the inoculation stage:
A)only a few companies have been successful.
B)companies must rely on customers generating positive word-of-mouth communications.
C)companies who use buzz marketing tend to be highly successful.
D)companies must support the buzz marketing effort with a high volume of advertising.

Buzz Marketing Can Be Compared to a Virus