Guerilla marketing:
A)emphasizes consumers passing along information about a product to other consumers.
B)is designed to obtain instant results while using limited resources.
C)is the planned insertion of a brand or product into a movie, television show, or some other media.
D)is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

Question

Quizplus · Accepted Answer

Guerilla marketing is a type of marketing strategy that is designed to obtain instant results while using limited resources. It often employs unconventional tactics and relies on creativity, ingenuity, and a deep understanding of the target audience. Rather than relying on traditional advertising methods, guerilla marketing emphasizes the use of grassroots techniques to reach a specific audience. This can include things like street art, flash mobs, and social media campaigns. The goal of guerilla marketing is to generate buzz and excitement around a product or brand, and to encourage consumers to engage with and share the message with others.

Guerilla Marketing