A paintball "cat shoot" (at a painting of a cat)designed to raise funds for the local humane society while attracting attention and customers, is an example of:
A)guerilla marketing.
B)lifestyle marketing.
C)brand recognition development.
D)poor marketing judgment due to alienating customers.

Question

Quizplus · Accepted Answer

Guerilla marketing involves creating unconventional or unexpected marketing campaigns that grab people's attention and generate buzz. The paintball "cat shoot" is an example of this because it is a unique and attention-grabbing event that is designed to raise funds for a good cause while also attracting customers. It is not an example of lifestyle marketing, brand recognition development, or poor marketing judgment.

A Paintball "Cat Shoot" (At a Painting of a Cat)designed