
Each of the following is a reason to use guerilla marketing except to:
A) create buzz.
B) reach consumers that cannot be reached with traditional advertising.
C) interact with consumers.
D) build relationships with consumers.
Correct Answer:
Verified
Q27: Guerilla marketing tactics typically include each of
Q28: Which is associated with guerilla marketing rather
Q29: When generating buzz about a product, research
Q30: Lifestyle marketing:
A)emphasizes consumers passing along information about
Q31: The first step in guerilla marketing is
Q33: The concept of guerilla marketing was created
Q34: A paintball "cat shoot" (at a painting
Q35: In stealth marketing programs, brand ambassadors show
Q36: Buzz marketing works because consumers:
A)receive information that
Q37: Buzz marketing can be compared to a
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