When generating buzz about a product, research indicates that to obtain true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A)the use of alternative marketing programs.
B)advertising through traditional channels.
C)guerilla marketing efforts.
D)a high level of brand equity.

Question

Quizplus · Accepted Answer

Advertising through traditional channels is a proven way to build brand awareness and recognition among potential customers. This can lead to word-of-mouth communications from actual customers, as they become more aware of the brand and its offerings. While alternative marketing programs and guerilla marketing efforts can be effective, they may not reach as broad of an audience as traditional advertising methods. A high level of brand equity can also contribute to word-of-mouth buzz, but it typically requires significant investment of time and resources to achieve.

When Generating Buzz About a Product, Research Indicates That to Obtain