In stealth marketing programs, brand ambassadors show and talk about a product to others:
A)without disclosing their true relationship with the brand.
B)and only disclose their relationship with the brand when asked.
C)after revealing their relationship with the brand.
D)only when they are asked by other individuals.

Question

Quizplus · Accepted Answer

In stealth marketing, the goal is to create the impression that the brand ambassador is a regular consumer who is genuinely interested in the product. Therefore, the brand ambassador does not disclose their true relationship with the brand, and the marketing remains covert.

In Stealth Marketing Programs, Brand Ambassadors Show and Talk About