For buzz marketing to be successful, the brand needs to stand out and have a distinct advantage over current products on the market.

Question

Quizplus · Accepted Answer

Buzz marketing relies on creating excitement and conversation about a product or brand. This is most effective when the brand's product or service stands out with a unique advantage or feature that sets it apart from competitors in the market. Without this distinct advantage, buzz marketing may not generate enough interest or excitement to be successful.

For Buzz Marketing to Be Successful, the Brand Needs to Stand