Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.
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Q72: For buzz marketing to be successful, the
Q73: Buzz marketing works because people trust someone
Q74: An effective buzz marketing strategy may involve
Q75: During the infection stage of buzz marketing,
Q76: Guerilla marketing involves using traditional marketing tools
Q78: Having company employees or employees of a
Q79: Guerilla marketing programs are designed to obtain
Q80: The Word of Mouth Marketing Association encourages
Q81: Experiential marketing typically involves direct response marketing
Q82: The biggest surge in the popularity of
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