Guerilla marketing strives to have consumers react or interact in some way with the campaign.

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Guerilla marketing tactics often involve unconventional and unexpected approaches to advertising that aim to capture consumers' attention and inspire engagement and word-of-mouth promotion. This could include activities such as flash mobs, interactive installations, viral video campaigns, or other creative strategies meant to surprise and delight audiences, and encourage them to actively participate in the message of the campaign. By sparking curiosity, excitement, and emotional resonance, guerilla marketing can generate high levels of awareness and interest among consumers, often at a lower cost than traditional advertising methods.

Guerilla Marketing Strives to Have Consumers React or Interact in Some