Sebastian is the marketing manager of a local restaurant. He has decided to set up a booth at an outdoor concert being held at the city park to pass out free samples of food and to give attendees coupons that can be used at the restaurant. This is an example of lifestyle marketing.

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Lifestyle marketing is a strategy where brands associate their products or services with a particular lifestyle or activity that their target audience enjoys. In this case, the restaurant is targeting people who enjoy attending outdoor concerts by setting up a booth at the event and offering free samples and coupons.

Sebastian Is the Marketing Manager of a Local Restaurant