The key factors that influence the effectiveness of product placement and branded entertainment include each of the following except:
A)media used.
B)supporting promotional activities.
C)consumer attitudes toward placements.
D)costs.

Question

Quizplus · Accepted Answer

The key factors that influence the effectiveness of product placement and branded entertainment include the media used, supporting promotional activities, and consumer attitudes toward placements. However, costs are not directly related to the effectiveness of product placement and branded entertainment, but rather a consideration for companies when deciding whether to invest in these marketing strategies.

The Key Factors That Influence the Effectiveness of Product Placement