Product placements and branded entertainment are effective because the primary goal is to:
A)increase brand awareness and generate positive feelings toward the brand.
B)stimulate sales of the brand.
C)build brand power and brand equity.
D)spur viewers to some type of action through incentives.

Question

Quizplus · Accepted Answer

The primary goal of product placements and branded entertainment is to increase brand awareness and generate positive feelings towards the brand. They aim to create a lasting and memorable impression in the minds of consumers, which can lead to increased brand loyalty and future purchases. While stimulating sales and building brand equity may be secondary goals, the main focus is on creating a favorable perception of the brand. Spurring viewers to take action through incentives is not necessarily the main goal of product placements and branded entertainment.

Product Placements and Branded Entertainment Are Effective Because the Primary