Retailers want point-of-purchase displays that will:
A)boost sales for the store or draw customers into the store.
B)boost sales for a particular brand.
C)generate additional prospects.
D)increase profit for the manufacturer.

Question

Quizplus · Accepted Answer

The goal of point-of-purchase displays is to increase sales and draw customers into the store. This benefits both the retailer and the manufacturer. While boosting sales for a particular brand or generating additional prospects may be possible outcomes, the primary objective is to drive immediate sales for the retailer. Increasing profit for the manufacturer is a secondary goal.

Retailers Want Point-Of-Purchase Displays That Will