
The newest and most expensive in-store marketing tactic is:
A) end-of-aisle caps that are tied into the brand's marketing effort.
B) electronic, automated shopping carts.
C) carefully placing and using video screens and television monitors.
D) digital point-of-purchase displays.
Correct Answer:
Verified
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Q146: Retailers want point-of-purchase displays that will:
A)boost sales
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Q149: While the number of women playing video
Q151: Facial recognition technology has allowed marketers to
Q152: Digital media within a retail store offers
Q153: Funds devoted to in-store marketing is:
A)a very
Q154: A major advantage of cinema advertising is
Q155: Point-of-purchase displays are highly effective for:
A)pull-demand strategies.
B)brand
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