To be effective, point-of-purchase displays need to:
A)clearly communicate the product's attributes.
B)offer a reduced price.
C)match the store's advertising theme.
D)utilize digital or LED displays.

Question

Quizplus · Accepted Answer

The primary goal of point-of-purchase displays is to communicate the product's attributes and benefits, such as its features, packaging, or pricing. This helps to entice customers to make a purchase by highlighting the product's unique selling points or offering information that may appeal to a specific target market. While offering a reduced price may also be effective, it is not always feasible or necessary, especially if the product already offers good value. Matching the store's advertising theme or utilizing digital or LED displays can be useful but are secondary considerations compared to clearly communicating the product's attributes.

To Be Effective, Point-Of-Purchase Displays Need To