Coding of customer data can produce information that can be used to group customers into clusters based on a wide variety of criteria.

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Customer data can be coded to identify patterns and similarities among customers, which can be used to group them into clusters based on different criteria such as demographics, behaviour, preferences, and more. This helps organizations to better understand their customers, personalize marketing messages, improve customer engagement, and optimize business strategies.

Coding of Customer Data Can Produce Information That Can Be