Many companies that sell clothes over the internet will email messages or an email newsletter to customers who are interested in keeping up with the latest fashion news. This strategy is most successful if it is based on:
A)lifetime value and customer cluster analysis.
B)data mining.
C)customer profile information the customer has provided to the company.
D)customer profile information obtained through cookies.

Question

Quizplus · Accepted Answer

Customer profile information provided by the customer themselves is the most reliable and accurate data to base email marketing campaigns on. This information can include preferences, past purchases, and interests, which can be used to tailor personalized messages and offers to the customer. Cookie data or data mining may not always provide accurate information, and lifetime value and customer cluster analysis may not necessarily capture the customer's specific interests and preferences.

Many Companies That Sell Clothes Over the Internet Will Email