In terms of generating leads for personal selling, the best referrals come from:
A)channel members.
B)vendors.
C)other salespeople.
D)current customers.

Question

Quizplus · Accepted Answer

Current customers are the best source of referrals because they have firsthand experience with the benefits of the product or service and are more likely to recommend it to others who may benefit as well. Channel members and vendors may have a conflict of interest and their referrals may not be genuine. Other salespeople may be competing for the same leads and may not be inclined to share their sources.

In Terms of Generating Leads for Personal Selling, the Best