When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "A" leads would be:
A)do nothing currently, but monitor the lead for possible future changes.
B)contact the lead using telemarketers.
C)have one of the firm's salespeople make a sales call to them.
D)send the lead marketing materials and encourage them to make inquiries if they are interested.

Question

Quizplus · Accepted Answer

"A" leads are the best leads and should receive the most attention. Having one of the firm's salespeople make a sales call to them is the most appropriate strategy to capitalize on the potential of these high-quality leads.

When Qualifying Sales Prospects, Jason Places Each Lead in One