Which of these can be used by retailers to always have one brand on sale while others are off-deal?
A) Forward buying
B) Calendar promotions
C) Corporate sales programs
D) Trade allowances
Correct Answer:
Verified
Q155: When a manufacturer offers to pay part
Q156: In trade allowance programs, extra shipping costs
Q157: The primary difference between trade incentives and
Q158: When the price of a product is
Q159: A calendar promotion may result in a
Q161: Unsuccessful products that do not sell and
Q162: Several differences exist when international companies attend
Q163: Consumer promotions are for end-users while trade
Q164: Manufacturers consider slotting fees to be fair
Q165: An off-invoice allowance is money paid to
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