In a public relations program, a mention of the company's name in a news story is called a:
A)press release.
B)publication.
C)hit.
D)mention.

Question

Quizplus · Accepted Answer

A mention of the company's name in a news story is referred to as a "hit" in public relations. It is a positive outcome of media relations efforts and can increase brand awareness and credibility. Press releases are written statements to be released to the media. Publications refer to materials that have been published, such as a magazine or book. "Mention" is a general term and does not specifically refer to a news story.

In a Public Relations Program, a Mention of the Company's