In a marketing communications and impact on brand image there is "no such thing as bad publicity."

Question

Quizplus · Accepted Answer

The statement "No such thing as bad publicity" is a common myth or belief, but it is not entirely true. Negative publicity, scandals, or controversies can harm the brand image and reputation, leading to a loss of customers, sales, and profits. Therefore, companies and marketers need to be careful in their marketing communications and avoid any unethical or illegal practices that can damage their brand.

In a Marketing Communications and Impact on Brand Image There