Question 1

Enhancements are a form of proactive prevention strategy that involves claiming responsibility for positive outcomes of events.

Accepted Answer

Enhancements refer to strategies aimed at improving or augmenting something rather than claiming responsibility for positive outcomes of events.

Question 2

When tires on new Ford vehicles were blowing out prematurely, Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem. Bridgestone, in turn, blamed drivers for the problem stating the tires were not inflated sufficiently. Bridgestone/Firestone used which method?
A)Expression of innocence
B)Excuses
C)Apology
D)Justifications

Accepted Answer

The answer of When tires on new Ford vehicles were...

Question 3

In proactive prevention strategies, enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

Accepted Answer

Proactive prevention strategies involve trying to increase the desirable outcome of an event, such as by promoting positive images or messages, in order to prevent negative outcomes from occurring. This is done to improve the public perception of the event and reduce the likelihood of negative reactions or consequences.

Question 4

When tires on new Ford vehicles were blowing out prematurely, Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem. He stated it was not Ford's fault. Nasser used which method?
A)Expression of innocence
B)Excuses
C)Apology
D)Justifications

Accepted Answer

Nasser's statement that it was not Ford's fault and blaming Bridgestone/Firestone is an example of expressing innocence, as he is denying Ford's responsibility for the issue.

Question 5

Damage control is only used when consumers make unjustified complaints against a company.

Accepted Answer

Damage control is not just limited to unjustified complaints. It can also be used to address valid complaints, negative reviews, or any other situation where the company's reputation may be at risk. The goal of damage control is to mitigate the impact of negative publicity and restore consumer trust in the company.

Question 6

Entitlings and enhancements are reactive damage control public relations activities.

Accepted Answer

Entitlings and enhancements are proactive public relations activities aimed at building and maintaining a positive image before any negative incidents occur.

Question 7

Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

Accepted Answer

Damage control is a process of reacting to negative events or situations that cause harm to a company's reputation or brand image. It involves implementing strategies to minimize the damage caused by errors or grievances filed by consumers or negative news stories.

Question 8

In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:
A)expressions of innocence.
B)excuses.
C)justification.
D)apology.

Accepted Answer

The remedial approach of making the negative incident appear minor or trivial is justification. Justification involves trying to minimize the severity of the negative incident by presenting it as not that significant or as a misunderstanding. Therefore, the best choice is C-Justification.

Question 9

Showing a sports star from a team that just won a championship on the cover of a box of Wheaties is an example of using the proactive damage control prevention strategy of enhancement.

Accepted Answer

Enhancement is a strategy used to improve or highlight positive aspects, not damage control. Featuring a sports star on a Wheaties box is a marketing strategy to capitalize on their success, not to prevent or control damage.

Question 10

Claiming a product is low-carb while displaying the waistline of a thin person is an example of an enhancement strategy.

Accepted Answer

This statement is true. Using the image of a thin person to promote a low-carb product is a visual enhancement strategy that creates the perception that consuming the product will lead to weight loss and a slim figure. However, it's important to note that low-carb products may not necessarily result in weight loss, and an individual's body size and shape are determined by a variety of factors beyond diet alone.

Question 11

Each of the following is an impression management technique except:
A)expression of innocence.
B)excuses.
C)justification.
D)entitlings.

Accepted Answer

"Entitlings" is not a recognized impression management technique. The other three choices (expression of innocence, excuses, and justification) are commonly used methods to present oneself in a favorable light to others.

Question 12

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident. It was beyond our control." The statement is a form of:
A)expression of innocence.
B)excuse.
C)rationalization.
D)justification.

Accepted Answer

The statement is an excuse as it explains the cause of the accident was unusual and unforeseen weather, which the organization claims was beyond their control.

Question 13

Proactive damage control strategies include entitlings, enhancements, and crisis management.

Accepted Answer

Entitlings and enhancements are not typically considered proactive damage control strategies; they are more related to marketing and product development. Crisis management is a reactive strategy.

Question 14

Reactive damage control strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Accepted Answer

Reactive damage control strategies are strategies deployed after a crisis has occurred to help mitigate the damage. Examples of such strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Question 15

Proactive prevention strategies include entitlings and enhancements.

Accepted Answer

Proactive prevention strategies include various measures such as entitling individuals to certain benefits or enhancing existing systems to prevent potential risks or threats.

Question 16

Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:
A)an expression of innocence.
B)an excuse.
C)moral ambiguity.
D)a justification.

Accepted Answer

An expression of innocence is a type of impression management technique that is used to make oneself appear innocent or blameless in a situation. In this case, the company is using this technique by saying that they did not cause the negative event to happen, it was some other company.

Question 17

An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event that occurs.

Accepted Answer

An enhancement is a proactive strategy that emphasizes the positive aspects of an event, rather than being reactive or focused on damage control.

Question 18

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:
A)an expression of innocence.
B)an excuse.
C)moral ambiguity.
D)a justification.

Accepted Answer

An excuse is a type of impression management technique where an individual tries to mitigate responsibility for a negative event by suggesting it was out of their control, which aligns with the statement provided.

Question 19

When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of:
A)expression of innocence.
B)excuse.
C)rationalization.
D)justification.

Accepted Answer

The statement is an expression of innocence because it denies responsibility for the injuries and blames the competitors.

Question 20

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Accepted Answer

This is a commonly known fact in business and public relations. A company's reputation and image can be easily tarnished by a negative event or scandal, which can lead to a loss of customer trust and loyalty, as well as damage to the company's bottom line.

Quiz 13: Public Relations and Sponsorship Programs

Enhancements are a form of proactive prevention strategy that involves claiming responsibility for positive outcomes of events.

When tires on new Ford vehicles were blowing out prematurely, Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem. Bridgestone, in turn, blamed drivers for the problem stating the tires were not inflated sufficiently. Bridgestone/Firestone used which method?

In proactive prevention strategies, enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

When tires on new Ford vehicles were blowing out prematurely, Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem. He stated it was not Ford's fault. Nasser used which method?

Damage control is only used when consumers make unjustified complaints against a company.

Entitlings and enhancements are reactive damage control public relations activities.

Damage control involves reacting to negative events caused by a company error, grievances filed by consumers, or exaggerated negative news stories.

In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:

Showing a sports star from a team that just won a championship on the cover of a box of Wheaties is an example of using the proactive damage control prevention strategy of enhancement.

Claiming a product is low-carb while displaying the waistline of a thin person is an example of an enhancement strategy.

Each of the following is an impression management technique except:

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident. It was beyond our control." The statement is a form of:

Proactive damage control strategies include entitlings, enhancements, and crisis management.

Reactive damage control strategies include internet interventions, crisis management, apology strategies, and impression management techniques.

Proactive prevention strategies include entitlings and enhancements.

Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:

An enhancement is a reactive damage-control strategy that focuses on the positive aspect of an event that occurs.

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:

When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of:

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.