Puffery is:
A)a deliberate attempt to mislead and deceive.
B)any illegal marketing activity.
C)increased product prices to cover advertising costs.
D)an exaggerated claim with no overt attempt to mislead or deceive.

Question

Quizplus · Accepted Answer

Puffery refers to an exaggerated claim or statement that is often used in advertising to promote a product or service, but is not meant to be taken literally. While puffery can be seen as a form of exaggeration, it is not intended to mislead or deceive.

Puffery Is