Although the word "better" is normally accepted as puffery, the word "best" is somewhat vague and implies a comparison, which has recently been tested through the FTC.

Question

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The word "best" is also considered puffery when used in advertising, as it is subjective and generally understood to not be a factual claim. The FTC typically scrutinizes more specific claims of superiority that can be objectively measured.

Although the Word "Better" Is Normally Accepted as Puffery, the Word