In terms of substantiation of advertising claims, the FTC and the courts consider the totality of evidence, not the results of just one study if other studies find different results.

Question

Quizplus · Accepted Answer

The FTC and the courts consider the totality of evidence, which includes multiple studies and sources, and not just the results of one study, especially if other studies find different results. This helps to ensure that advertising claims are supported by reliable and credible evidence.

In Terms of Substantiation of Advertising Claims, the FTC and the Courts