When the Federal Trade Commission insists that a company stop making a false claim in an advertisement and that company agrees to stop, it is an example of a(n) :
A) legal review.
B) cease and desist order.
C) administrative complaint.
D) consent order.
Correct Answer:
Verified
Q38: Words such as "best," "greatest," and "finest"
Q39: The FTC test of substantiation requires:
A)a comparison
Q40: When a statement is made that is
Q41: In terms of substantiation of advertising claims,
Q42: If a company uses endorsers, the statements
Q44: Company leaders who are not satisfied with
Q45: Occasionally the FTC bypasses its typical process
Q46: In terms of substantiation of advertising claims,
Q47: When a company must pay for ads
Q48: Substantiation means that an advertising claim or
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