Brand infringement issues become more complex when a brand is so well established that it may be considered a generic term, such as Ford or Toyota.

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Brand infringement issues typically become more complex when a brand name becomes so generic that it is used to describe a category of products or services (e.g., Kleenex for tissues, Google for searching online) rather than being associated exclusively with the brand itself. Ford and Toyota, as specific company names, do not generally fall into the category of becoming genericized through widespread use.

Brand Infringement Issues Become More Complex When a Brand Is