When marketing products to other businesses through personal selling or trade shows, one ethical issue that arises is in regard to the use of gifts and or/bribes.

Question

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Giving gifts or bribes to a business in exchange for their business or loyalty can be seen as an ethical issue and is often seen as a form of bribery. It can be viewed as an attempt to influence the decision-making process and can undermine the trust and integrity in business relationships. Many companies have strict policies prohibiting the giving or receiving of gifts and bribes.

When Marketing Products to Other Businesses Through Personal Selling or Trade