When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is which form of marketing?

Question

Quizplus · Accepted Answer

Incidental ambush marketing is when a brand unintentionally becomes associated with a major sporting event, such as a player wearing their product during a game or a sign with their logo appearing in the background of a television broadcast. This is different from direct ambush marketing, where a brand actively tries to associate itself with the event, and indirect ambush marketing, where a brand capitalizes on the event without specifically referencing it.

When a Brand Is Associated with a Major Sporting Event