To influence purchase decisions, purchasing agents and other members of a buying organization are often the recipients of gifts, meals, entertainment, and free trips.

Question

Quizplus · Accepted Answer

This practice is known as "gift giving" and is common in many industries, including business-to-business sales. However, it is important for both the buying and selling organization to ensure that these gifts do not violate ethical or legal standards. Many companies have policies in place that limit the value of gifts that can be accepted and require transparency in reporting any received gifts.

To Influence Purchase Decisions, Purchasing Agents and Other Members of a Buying