If Coca-Cola runs an advertisement that suggests the company sponsors the Super Bowl when it does not, which form of ambush marketing is being used?

Question

Quizplus · Accepted Answer

Allusion marketing is a form of ambush marketing where a company indirectly refers to a particular event or occasion without any explicit association or sponsorship. In this case, Coca-Cola is suggesting that it sponsors the Super Bowl without any actual sponsorship, thereby using allusion marketing.

If Coca-Cola Runs an Advertisement That Suggests the Company Sponsors