An examination of visible customer actions including making store visits and purchases is which type of evaluation?
A)Respondent behavior
B)Pre-testing
C)Message
D)Message synthesis brand recognition

Question

Quizplus · Accepted Answer

Visible customer actions such as store visits and purchases are examples of respondent behavior, which involves observing and analyzing how people respond to marketing messages and stimuli. Pre-testing involves testing the effectiveness of marketing messages before they are launched, message evaluation involves assessing the content of marketing messages, and message synthesis brand recognition involves combining different marketing messages to create a cohesive brand image.

An Examination of Visible Customer Actions Including Making Store Visits