When studying marketing effectiveness, short-term outcomes such as increases in sales or attitude towards the brand are the most relevant criteria.

Name: When studying marketing effectiveness, short-term outcomes such as increases in sales or attitude towards the brand are the most relevant criteria.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Short-term outcomes are important, but long-term outcomes such as customer loyalty and brand reputation are also important factors in determining marketing effectiveness.

When Studying Marketing Effectiveness, Short-Term Outcomes Such as Increases in Sales