The impact of advertising is difficult to measure because consumers may change their minds concerning which brand to buy while they are in a store.

Question

Quizplus · Accepted Answer

This statement is true. The impact of advertising can be difficult to measure because consumers may see an ad, become interested in a particular brand, and then change their minds while they are actually in the store and see other options available to them. This makes it hard to attribute a purchase decision solely to advertising.

The Impact of Advertising Is Difficult to Measure Because Consumers