For coupons, contests, sweepstakes, and other types of consumer promotions, brand attitude is an effective method of measuring impact.
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Q151: It is difficult, if not impossible, to
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Q153: The impact of advertising is difficult to
Q154: Which statement below concerning purchase simulation tests
Q155: Test markets are a behavioral response method
Q157: A purchase simulation test takes place in
Q158: Retail scanner data can be used to
Q159: By using different toll free telephone numbers
Q160: A purchase simulation test is a behavioral
Q161: What can test markets assess?
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